Today is Day 12 of 2012.

One of my main objectives for the year was to be more consistent across my three main blogs. Ideally I would like to blog daily on all three, but would be happy with 5 posts per week on each.

Like I said, it’s Day 12 (January 12th) as I write this. And this is my very first post for the New Year here on ClickNewz.

LOL

As I was sitting here yet another day, staring at a blank WordPress draft, I thought… why not discuss the obvious?

So let’s talk about why consistency is so important, and what to do when you’re not feeling particularly inspired to write an outstanding piece of content…

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I haven’t been at a loss for topics. There is ALWAYS something to blog about. It hasn’t been a lack of time. Honestly I can get a post out in under an hour, and sometimes less than 15 minutes depending on the post.

If I have time to do it, and topics to write about, what held me back?

The truth? Some weird little thought in the back of my mind that I should put out something “significant” or “outstanding”.

Meanwhile, perfectly good posts went into draft and were saved in the queue with no new posts getting published for almost two full weeks.

That’s just plain silly!

But I bet you can relate.

It happens to all of us, I imagine – or most of us at least.

The fact is, every blog post you write is NOT going to be “Pillar Content”. It’s not meant to be. Pillar Content are those exceptional posts that get a lot of buzz. They become the most viewed and most shared posts on your blog. You won’t write one every day, or even every week.

Not to say that other content is just “filler”. Far from it. But that we simply get in our own way sometimes when it comes to creating quality content. Or defining “quality” even. And that’s exactly what happened to me, which like I said… is just plain silly. But hey, it happens!

Why Consistency Is Important

Our readers want to hear from us.

They want to hear our opinion, and they want to know what we’re thinking & doing and how it relates to them or solves their issues.

This applies to your blog, to your email list, and even to your social media channels. Anywhere you provide content and have an active readership.

Going silent is a good way to lose the engagement and rapport you’ve worked hard to build up with them, and to potentially lose their interest long-term as they replace the void in their content stream with other sources.

Google will also take notice. If your content frequency changes, your crawl frequency will change. Meaning if you blog daily, they will crawl your site daily to index new content & links. If you drop down to twice a month, you’ll eventually notice slower indexing. Not good.

Being consistent is important.

What To Do When You’re Not Feeling “Brilliant”

You could always write about not feeling brilliant. LOL.

You can also put out photo posts, share great content you’re reading – maybe a “top 5 blog posts this week” resource, embed a YouTube video you think they’ll enjoy and then ask their thoughts/opinions on it.

Interviews are very easy content as well, especially when you’re not feeling inspired. If you can write 3-5 questions for someone, you have an easy quality blog post.

And of course, you can always invite other bloggers to guest post while you’re feeling a bit quiet.

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You’ll find many more ideas in my upcoming Easy Unique Content guide. For now, I just wanted to encourage you to blog consistently. To be consistent across your social media channels, and with your mailing list. And of course, I wanted to get a post out and get things back on a roll here at ClickNewz.

I would love to hear your thoughts. Do you ever struggle with this yourself? Writer’s block, perfectionism, lack of time/topics… what holds you back from keeping up with YOUR blogging schedule?

Best,