Hi Lynn: I finally checked my 4 year old blog, tapwaterforgas.com and found what I knew anyway but what I was afraid to check. I only have 2 links to it. I was not surprised but I am appalled at my own actions.

I have read about links, bored with reading about it actually and have now seen first hand what the absence of quality links does. In my instance a reduction in 50% traffic from the SERPS.

My nose is to the grindstone and I have begun a campaign with Wordtracker’s Link Builder. Reading everything from their site and finding out how much I didn’t know. -Jim

A New View On Link Building

For most people, link building is seriously frustrating. It’s the one task they hate most, dread doing, or avoid. And outsourcing your link building can really backfire on you if you’re not careful.

Let’s pause, and look at link building from a different perspective…

Links are incredibly important to the virtual landscape because they connect related content across the web. If you pay close attention to how you read & find content yourself, you’ll appreciate all the links & references out there.

Imagine a web with no links.

Would you have found me? Would I have found you? What else may you have missed out on that has had a positive impact on your life or business?

As marketers, we have to think like end users. We have to think like our readers, and consider what would serve them best. How rude is it NOT to give them a reference, a resource, or the “next best click”?

The goal with link building is to connect related content, and make the web a more enjoyable browsing experience for users. Period. If you take all the marketing jargon and “link building tasks” out of it, it really is that simple.

If you stop thinking of it as a mundane task, and start thinking of it as a service to your market, you’ll see Link Building in a whole new light. Create links that serve readers. It’s a whole lot better than junking up the web for the sake of better search engine rankings. And the results are the same – or better.

Best,

p.s. I recently emailed a permanent one-way link offer to my subscribers. If you missed that, feel free to contact me for details. And make sure you sign up below so you don’t miss out on other cool stuff I send out by email only.