I've been working with people one-on-one on the option to Get Your Site or Product Featured on ClickNewz and several great questions and ideas have come up in the process. I'll share those with you in this Q&A to shed some light on the opportunity...

First, read the post on Featured Editorials for details and live examples. This will explain what they are and how they can benefit YOUR business.

The post you're reading now serves as a follow-up to that post, with creative ideas and answers to questions you may have about publishing your post here on ClickNewz for a serious traffic or sales boost.

I'll work with you personally to get the most out of a Featured Editorial. From your angle to your objective, even helping you with keywords and headline, I'll help you get maximum exposure for your website and/or products.

Meeting Your Advertising Goals

A Featured Editorial will get a lot of exposure when first published, but it's also a permanent post and a long-term advertisement for your online business. With that in mind, consider what you most want to get out of this exposure, and work from that end on your post topic and angle.

What end result do you most want from your advertising? Do you want more email subscribers, more sales of a specific product, or what exactly? Knowing your objective upfront will help you craft a strong and specific call-to-action that will bring ideal visitors to your site.

Featured Editorial vs Guest Post

A guest blog post is generally a how-to or informational piece that you write, with a short byline or signature at the end that includes your website address. Ideally the topic is a good lead-in to who you are and what you offer, but the byline is more an aside - even if you do use a strong call to action.

With a Featured Editorial you can spotlight your offer and speak directly to my readers about who you are and what you can do for them. It gives you an opportunity to "advertise" in an introductory and conversational way - engaging my readers specifically on the topic of your offer - which will result in much higher click-through and conversion rates!

How Long Will This Offer Be Available?

During the month of April 2013 the rate for a Featured Editorial is only $150.

On May 1st the rate will double to $300, or $500 if you prefer for me to write a business/product spotlight for you.

See the original post for stats & benefits.

I will only publish a limited number of Featured Editorials. This is first come first serve. I personally review each post, and reserve the right to accept or decline posts based on what will serve my readers best.

Now is a great time to take advantage of this unique opportunity!

Basic Requirements

• You may only submit unique content.
• Exclusive reprint rights: content may not be republished anywhere else online.
• Post Length and Post Format (text/video) are completely up to you.
• Payment is accepted via PayPal, only if your post is reviewed and accepted.
• It must be a good match for my readership.
  (I am happy to help you with your angle!)

Can I Use Affiliate Links?

Yes, you may! If you would like to publish a Product Review as an affiliate, this would make an excellent post. I highly recommend you see my post on How to Write a Product Review to create a review that will spark interest and improve sales.

Additional Advertising & Exposure

I currently have only ONE Site Sponsor opening. You can see ClickNewz stats in the original post. This option is for site-wide advertising in the right sidebar. The current rate is $500/month - or $3600/year (40% off the monthly rate).

As a bonus during the month of April, you will get one free Featured Editorial for each month that you are an active ClickNewz Sponsor, giving you even more reach and an opportunity to *engage* my readers in addition to direct advertising.

Choose the annual option to save 40% and get 12 opportunities to interact directly with my readers, subscribers & social media connections!

Ready To Get Started?

Again, the rate for a Featured Editorial is only $150 through the end of April 2013. The rate doubles beginning May 1st, so you'll want to get your post to me as soon as you can for it to be considered.

If your post is not used for any reason, I will let you know right away so you can publish it on your own blog or elsewhere on the web - so there's no risk, no loss.

Once you have the post written, simply send it to me via email as an attachment. It's best to draft it on your own blog, then click the HTML tab, copy the HTML code and paste it into a text file - then attach that in your email. I recommend you include an image to use in the post as well, as posts with images get a higher click-through rate from my social media channels.

-> My address is AskLynnTerry *AT* Gmail.com

Tip: Be personable. My readers love to meet new people and hear about interesting new sites and products. This is also a great opportunity to recruit active affiliates.

See these tips to improve your success with my audience.

I look forward to working with you to increase your traffic & sales!

Best,

p.s. If you have any questions, need help with your topic and/or angle, or would like to discuss other advertising options, you can leave a comment below or email me directly at the address above. I also have a contact form here. I am happy to work with you personally for the best exposure possible.

Guest Post by Dan Vassiliou

What do casual internet users, bloggers, webmasters, businesses, and even government offices all have in common?

An increasing obsession with worrying about how many friends or followers they have on their social media profiles.

While numbers can correlate to higher conversions, shares, and a greater likelihood of your posts going viral, just amassing thousands or millions of followers is a narrow view of how to approach social media.

In order to tap into the true power of social media you need to foster an engaging community that interacts with what you have to share...

The Benefits of an Active Community

Let’s just start off by stating the obvious: it’s not hard to build a large number of followers on most social platforms. There are plenty of “cheap” ways to get followers from giveaways to actually buying likes and followers. All this allows you to do is shout to whomever will listen that you have “10,000 Twitter followers!” Stop worrying about increasing that number, and start worrying about getting the followers you do have to start engaging with you and start seeing these benefits.

Improve Your Social Media Traffic

Even if you’ve gained a big percentage of followers simply through a promotion, you’re still likely to see spikes in visitors coming through social media every once in a while. But the goal is to see a continual upward trend in your unique visitors.

To do this, track your social media traffic with Google Analytics and see which posts of yours draw visitors into your site, and also pay attention to the Bounce Rate (how long they stay on the page). If they’re jumping in and out faster than jack rabbit in a fox den then you know that your landing pages and content need work. Paying attention to the analytics can give you a big picture view of how your social community is interacting with your brand and posts.

Good Timing is Everything

It might be a cliché that is reinforced in every single romantic comedy since A Midsummer Night’s Dream, but timing really is everything when it comes to social media. If you share your posts when most of your followers are asleep or at work, you’ll see very little interaction because they’ll often go unseen.

This means you have to time your posts to your demographic and share the same post multiple times in order to get as many of your followers to see it. This post on Mashable highlights the best times for sharing on Facebook and Twitter.

But you, or your marketing team, can’t be at the computer 24/7 to post and re-post at the most opportune times in order to drive clicks towards your site. To address this concern, there are a host of automated or managerial programs that can be used to scheduleyour updates automatically so you do not need to be engaged on a device to do it. This linked post breaks down the differences between the three most popular applications: HootSuite, TweetDeck, and Buffer.

Keeping Your Followers Engaged

A big part of engaging your followers is not flooding them with posts at the same time, which the apps above help you do to, but it also means not flooding them with posts that only serve to help yourself. It’s important to share the love and promote work from outside sources (other than yourself) that you think your followers will like, and even highlight certain followers who have helped you out in some way.

This could be as simple as retweeting someone or mentioning them in a post, or even sharing their own works. This helps to show that you recognize who makes your brand powerful.

Baiting for Likes and Re-Tweets

Nothing is more demoralizing on social media than to see your posts go ignored time and time again. If you’re varying your tweets by sharing other people’s content, breaking news, some funny posts, as well as your own great content then you should be getting interactions anyway, but if you’re not you may need to look at how you’re tweeting. Here are some tips to clean up your tweets:

• Try to use slightly less than half of the allowed characters for tweets that you want to get traction. Known as the “65 character rule,” this allows people to add their own voice to their retweets without having to edit your post down. Make it easy for them.

• Utilize hash-tags, but don’t overdo them. Two is the magic number and make sure you use them naturally within the post, not before or after the fact. And make sure you’re contributing to an ongoing conversation – not just making up a new hash-tag for every post because #omgnobodyissearchingforthis.

• Ask for retweets and views! It may sound spammy, but if you can fit it into your tweet (remember the 65 character rule!) then you should have a call to action that asks users to “retweet” or at least “RT.” Tweets that directly ask people to retweet and share have been reported to have 12x the interactions as tweets that do not ask.

Don’t get lost in the wide ocean that social media has turned into.

Rather than worrying about how many followers you have, worry about cultivating followers that you can support and who will support you in turn. A small group of users that retweets and shares your content is worth much more than thousands of followers who ignore most of your posts, and that small group will grow over time as they (and your brand) attract the same type of followers.

About the Author:

Dan Vassiliou is the owner of Endurance Seo, a forward thinking SEO agency that looks to provide effective solutions to clients online marketing requirements. If you want to discuss this post with Daniel, or anything internet marketing related, then you can contact him through www.enduranceseo.com . You can also get him at his local office in Derby UK by clicking through this .

Please feel free to leave any comments expressing your views regarding this post below, I will happily respond to them. Thanks for taking the time to read this.