"Most people who go after multiple streams of income... just end up with multiple streams of expenses."

Let that sink in. And keep in mind that the term "expense" can relate to time as well as money, because you're always investing one or the other, if not both.

That quote was just ONE take-away I got from a conversation between Lee Collins and Matt Bacak, which was just released as The Secret Sauce. Actually, that quote came from the bonus, but I'll share more on that in a second...

This blog post is totally pointless because the "secret sauce" goes off the market after Thursday September 4th. But after spending the last ~36 hours knee deep in it, I really wanted to sit down and write to you about (share!) my experience.

Of ALL the things on my task list for the week, THIS is how I spent my first two days home from the Marketing Mayhem event. With a million and one things to catch up on, get done, follow up on, etc... why did I make "the secret sauce" my TOP priority when I returned? Because I had a feeling it would be a total game-changer...

Definition of GAME CHANGER
: a newly introduced element or factor that changes an existing situation or activity in a significant way

I'm not a product wh*re. In fact, more often than not if you ask me about such and such, or if I've seen XYZ yet, the answer is "No." Why? Because I have my head down working on my own business, and I don't waste a lot of time checking things out unless they are directly related to my current task or my current objective.

I'm not even sure I would have checked out this product had I not just had intriguing conversations with Matt Bacak and Lee Collins separately while in Orlando. But I'm so glad I did! Otherwise I would have really missed out.

QUESTION: "Hi Lynn,

What exactly is this secret sauce all about? I gone through the sales page but can't find any actual details to give me a better picture of what are the 'strategies' about.

Sorry to say but the general use of words and the tone of the sales page sounds rather scammy to me, especially when this is in the IM field."

ANSWER: Matt and Lee both have a lot of experience online AND offline so they use a term called "Hybrid Marketing" and go into detail about how they mix the two. It's brilliant stuff, really. If you use even one of their tips or ideas, or it sparks a creative idea for you, it'll be well worth the time spent. I actually took tons of notes (and I am only about halfway through it - thanks to coming home sick :p Ack!).

If you sell products/services online, or want to, you'll get A LOT out of it - that you can implement and apply immediately.

The PDF version (which is my preference) is a little rough around the edges because it's basically just a transcript. But knowing both of the men as well as I do it's an easy read for me (because I know their voice & style). You'll probably enjoy the audio more, or better yet - the video version, which are both included.

The above was a quick email exchange following my note about the quickly expiring offer for The Secret Sauce.

How This Was A GAME CHANGER For Me

One of the things I really enjoy about going to (great) events is getting inside the minds of other successful entrepreneurs. Whether it's from the stage, or in a conversation over dinner or coffee, the insight sparks creative ideas or methods you can use to grow your own business. At the very least, you're bound to pick up some nuggets that really make you think.

That's what The Secret Sauce was like for me... x 100. But instead of 60 or 90 minutes, I spent an entire day "listening in" to this conversation between Matt and Lee. I stopped and jotted down ideas, took notes, wrote down questions to explore/brainstorm further.

All said and done, I mapped out a shiny new business strategy for myself. Not just "ideas" but a highly profitable working model that fits my long-term goals and current objectives.

I could have easily spent tens of thousands of dollars (and countless hours) on high end coaching to reach the same end result. But since I happened upon this product release (being in the right place at the right time), I accomplished all of that for less than the price of a pizza. Way less.

If you catch this post before the end of day on Thursday September 4th, you can do the same: get it here. They released it for a very limited time, and they released it on a "dime sale" - so you can get it super cheap if you grab it today.

The price goes up with every sale, so the faster you get it the better.

My mind was already spinning with ideas when I returned home from the event, but most of that was practical application: do this, do that, fix this, put that into place, etc. The "secret sauce" was exactly what I needed to really bring it all together, and take my business to the next level.

It was very much like I was sitting right there with them taking direct advice, or more like I was on a double-coaching call with them both. They asked the hard questions, and really forced me to analyze my current business model. For example:

- What is your CORE business model?
- Do you have a Flagship Product?
- What is your ultimate objective?
- Are you focused on the RIGHT numbers?
- Can your current systems sustain major growth?

-and many more, topped with brilliantly simple strategies to boost my business fast.

They don't just ask those questions, of course - they go into great detail about what each of them mean and how they apply to ANY successful business model.

To be clear, I'm referring to both the main product, The Secret Sauce, and the bonus - which is "7 Golden Keys to a Multimillion Dollar Empire". There were actually 12 "keys", and I wrote down every single one.

I really didn't expect to get near as much out of it as I did, but like I said: my one day invested (in studying PLUS taking notes and outlining plans) was better than any amount of time or money I've ever spent on high end coaching or business training.

I hope you enjoy this one as much as I have. I plan to revisit it, several times I imagine, and I'm super excited about implementing everything I learned from their years of testing & tracking. It's good stuff...

Best,

p.s. I would normally tell you to only download this product if you're "ready for it" or if you're looking for your own "game changer" - but this particular product is on a dime sale and disappearing FAST. If you think this is something you'll want, ever, you should grab it now while you still can (assuming it's still available).

My advice: Listen to every little thing they say, including Matt's stories about being in the boxing ring, and Lee's stories about selling miniature cars on the internet - and how & why he serviced other people's customers. Don't' just listen, though - consider how you can apply that to your business. That's where the magic happens!